For the global launch of Plenexos®, I served as art director across the full creative process, from initial concept development and storyboarding through motion design, client feedback incorporation, voice recording coordination, and final file handoff. The objective was to create an emotionally driven, globally scalable product video centered on a grower-first narrative that reframes Plenexos® as a trusted partner rather than a product.

Grounded in the core idea that growers should not need to make trade-offs, the story positioned Plenexos® as a solution that supports balance across yield, quality, safety, sustainability, market access, and profitability. The visual system was designed to reflect this tension and resolution, shifting between dense, high-pressure compositions with bold typographic callouts to represent competing demands, and open, minimal layouts that conveyed clarity, control, and peace of mind.

The final execution aligned with a confident, assuring global brand tone while maintaining flexibility for international adaptation, supporting both internal launch momentum and external audience engagement.