You’re the Missing Piece 🍰—Intern Hiring Campaign
PC interns aren’t just interns. They bring valuable culture and tasty new skills that make our team whole. This eye-catching and authentic campaign shows that Paradowski employees aren’t afraid to get a little messy. Using trendy cakes as our medium, it communicates Paradowski’s values of “Sleeves Up, Hands Dirty” and “Be a Chef, Not a Line Cook” while calling for intern applicants.
You’re the Missing Piece 🍰—Intern Hiring Campaign
PC interns aren’t just interns. They bring valuable culture and tasty new skills that make our team whole. This eye-catching and authentic campaign shows that Paradowski employees aren’t afraid to get a little messy. Using trendy cakes as our medium, it communicates Paradowski’s values of “Sleeves Up, Hands Dirty” and “Be a Chef, Not a Line Cook” while calling for intern applicants.
For this internship hiring campaign, I led concept ideation for the social posts and collaborated with a photographer and copywriter to bring the vision to life. I even rolled up my sleeves to decorate the cakes myself before editing the imagery into dynamic composites and stop-motion videos that captured the campaign’s creative spirit.
For this internship hiring campaign, I led concept ideation for the social posts and collaborated with a photographer and copywriter to bring the vision to life. I even rolled up my sleeves to decorate the cakes myself before editing the imagery into dynamic composites and stop-motion videos that captured the campaign’s creative spirit.