Laumeier Art Fair 2025 Branding
For the 2025 Laumeier Art Fair, I developed a comprehensive event branding system that captured the spirit of Laumeier Sculpture Park—its natural surroundings, the handmade quality of the artwork featured at the fair, and the presence of upcoming visiting artist-in-residence, Renata Cassiano Alvarez. Alvarez, whose clay and mosaic sculpture will be installed in the park this year, inspired key visual elements of the identity.
Drawing from Alvarez’s terrazzo-style aesthetic, I created a series of patterns, abstract compositions, icons, and illustrations using shapes derived from sculptures located throughout the park. The result was a visually rich identity that not only honored the park’s artistic landscape but also brought cohesion across all event materials.
Deliverables included a full branding package, print collateral, website assets, social media assets and posts, and social media templates, provided to the Laumeier Sculpture Park’s event and marketing team via Canva and Google Drive for ease of use and consistency.
The event attracted over 25,000 visitors—surpassing attendance goals. Following the event, the client shared:
“I have no doubt that the incredible branding package you put together for us played a crucial role in our marketing efforts… this year was hands down the most compliments we’ve received on the event artwork in my 9 years producing the Art Fair!”
Laumeier Art Fair 2025 Branding
For the 2025 Laumeier Art Fair, I developed a comprehensive event branding system that captured the spirit of Laumeier Sculpture Park—its natural surroundings, the handmade quality of the artwork featured at the fair, and the presence of upcoming visiting artist-in-residence, Renata Cassiano Alvarez. Alvarez, whose clay and mosaic sculpture will be installed in the park this year, inspired key visual elements of the identity.
Drawing from Alvarez’s terrazzo-style aesthetic, I created a series of patterns, abstract compositions, icons, and illustrations using shapes derived from sculptures located throughout the park. The result was a visually rich identity that not only honored the park’s artistic landscape but also brought cohesion across all event materials.
Deliverables included a full branding package, print collateral, website assets, social media assets and posts, and social media templates, provided to the Laumeier Sculpture Park’s event and marketing team via Canva and Google Drive for ease of use and consistency.
The event attracted over 25,000 visitors—surpassing attendance goals. Following the event, the client shared:
“I have no doubt that the incredible branding package you put together for us played a crucial role in our marketing efforts… this year was hands down the most compliments we’ve received on the event artwork in my 9 years producing the Art Fair!”