As an art director at Paradowski Creative, I design and implement multi-channel content for Climate FieldView™, producing monthly posts for Facebook, X and Instagram. Along with our monthly social, I also design TikTok Spark Ads, PowerPoint templates, one-pagers, blog visuals, emails, out-of-home creative, in-app banners, digital banner ads, paid media campaigns and website updates for the brand. I collaborate often with copywriters, motion designers, 3D designers and creative directors to ensure every deliverable is cohesive, visually engaging and consistent across all channels.
As an art director at Paradowski Creative, I design and implement multi-channel content for Climate FieldView™, producing monthly posts for Facebook, X and Instagram. Along with our monthly social, I also design TikTok Spark Ads, PowerPoint templates, one-pagers, blog visuals, emails, out-of-home creative, in-app banners, digital banner ads, paid media campaigns and website updates for the brand. I collaborate often with copywriters, motion designers, 3D designers and creative directors to ensure every deliverable is cohesive, visually engaging and consistent across all channels.
Monthly Organic Social Content
Monthly Organic Social Content
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
I designed and animated the above video carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to engage at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a lighthearted affirmation trend, tying it back to FieldView’s benefit of peace of mind.
Drive 2.0 Paid Media
Utilizing assets from an established Drive 2.0 release video and working with a copywriter, I designed a series of digital billboard to be displayed in Moline, IL and animated digital banner ads that were rolled out across multiple sizes.
Updated Pricing Tiers Collateral
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
I designed and animated the above video carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to engage at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a lighthearted affirmation trend, tying it back to FieldView’s benefit of peace of mind.
Drive 2.0 Paid Media
Updated Pricing Tiers Collateral
Utilizing assets from an established Drive 2.0 release video and working with a copywriter, I designed a series of digital billboard to be displayed in Moline, IL and animated digital banner ads that were rolled out across multiple sizes.
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.