As an Art Director at Paradowski Creative, I design multi-channel content for Climate FieldView™, producing monthly posts for Instagram, Facebook, TikTok and X. Along with our monthly social, I also design TikTok Spark Ads, PowerPoint templates, one-pagers, blog visuals, emails, out-of-home creative, in-app banners, paid media campaigns and website updates for the brand. I collaborate often with teams across Paradowski including copywriters, motion designers, 3D designers, creative directors, strategists and community management to ensure every deliverable is visually engaging, optimized for platform and consistent with the brand 's goals and audience.
As an Art Director at Paradowski Creative, I design multi-channel content for Climate FieldView™, producing monthly posts for Instagram, Facebook, TikTok and X. Along with our monthly social, I also design TikTok Spark Ads, PowerPoint templates, one-pagers, blog visuals, emails, out-of-home creative, in-app banners, paid media campaigns and website updates for the brand. I collaborate often with teams across Paradowski including copywriters, motion designers, 3D designers, creative directors, strategists and community management to ensure every deliverable is visually engaging, optimized for platform and consistent with the brand 's goals and audience.
Monthly Organic Social Content
Monthly Organic Social Content
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Each month, the FieldView social team develops content aligned to key events and seasonal moments relevant to its audience, with concepts executed by paired copywriters and designers across organic social channels.
Ahead of the Super Bowl, I proposed a halftime-style speech to motivate farmers entering planting season and reinforce FieldView’s role in their annual strategy. In partnership with copywriters and the video team at Paradowski Creative, I led production of the reel, which was published on Instagram, Facebook, and X in the lead-up to the big game.
In collaboration with a 3D designer at Paradowski, I developed a 3D animation showcasing the Drive 2.0 hardware as a premium gift in a satisfying unboxing-style reel. The post was strategically timed and distributed across social channels during the December holiday season to maximize seasonal relevance and engagement.
For an April Fools' Day campaign, I concepted and developed a post imagining a world where growers can hear directly from their crops. The fictional feature positioned the Drive 2.0 as a “baby monitor” for seedlings—using AI-powered detection to capture plant “frequencies,” translate them, and deliver real-time messages within the FieldView app.
While intentionally exaggerated, the concept was grounded in a core audience truth: growers are constantly monitoring their fields to better understand crop needs. This idea extended FieldView’s existing capabilities into a memorable, story-driven execution. By framing the product as a real-time connection between growers and their acres, the post reinforced FieldView’s role in helping users stay closely attuned to what matters most in their fields.
This post reimagined FieldView’s planning season checklist as a magazine-style product listing, leveraging a trend-forward format to present blog content in a more engaging, native way. I designed and animated the piece, pairing it with a clear prompt to reference the caption for the full checklist—encouraging deeper engagement and saves while positioning the content as a convenient, in-app resource without requiring users to navigate away.
As part of the Drive 1 retirement campaign, FieldView supported the transition to Drive 2.0 with a promotional discount ahead of Drive 1’s phase-out. Timed for December, the content used a satisfying visual approach to highlight the offer and create urgency, encouraging audiences to take advantage of the limited-time sale.
While trend-spotting for FieldView’s TikTok content, I identified the “I Know Ball” trend as a strong fit for the brand, aligning it with the expertise of FieldView growers. I rolled out this idea by creating a hype-style video featuring a female farmer maximizing her operation with FieldView software. The post performed as a top driver of engagement across Instagram and TikTok that month.
This content originated from a biweekly trending content brief, in which I identified a trend about users' goals shifting towards aspirational, long-term goals following major life events. I translated this trend into a concept tailored to our audience, encouraging a forward-looking mindset while positioning FieldView as a tool to support sustained progress. Leveraging a trending TikTok sound, we executed the content natively and extended its reach across Instagram and Facebook.
FFA Week is a key moment for the brand, given its strong relevance to audiences with direct or historical ties to FFA. For Alumni Day, we highlighted FieldView employees who are former FFA members to reinforce the organization’s lifelong connection to agriculture. The content showcased the depth of experience within the team, strengthened FieldView’s credibility within the ag community, and positioned the brand as a long-term partner for students and future professionals exploring diverse career paths in agriculture. All assets were created as physical pieces, which I directed through a dedicated photoshoot and sound effects recording, then brought together through animation to create the final execution.
These posts were a Women's History Month series, featuring a Q&A-style carousel highlighting perspectives from Climate employees and FieldView farmer influencers about their journey in agriculture. I developed a semi-templated design system to ensure visual consistency while incorporating provided photography from each participant.
To adapt the “I have hobbies” trend for FieldView, this concept reframed the format to highlight the beauty of rural life and the emotional connection growers have to everyday moments. It acknowledges that while many growers may not have traditional hobbies due to limited free time, their daily routines are deeply meaningful and fulfilling. The execution leverages this insight to create a relatable, sentiment-driven post that resonates authentically with FieldView’s audience.
To promote FieldView’s 10-year anniversary and its impact on digital agriculture, a copywriter and I developed a concise, motion-driven summary video in collaboration with a motion designer. The post distills key insights from the anniversary blog and leverages established campaign branding to reinforce FieldView’s decade of innovation in digital agriculture.
For STEM Day, I collaborated with a copywriter and motion designer to develop a fast-paced quiz format designed to test STEM knowledge through agriculture-focused questions. The interactive concept incorporated a countdown timer and sound effects to create urgency and increase engagement throughout the experience.
The beginning of the new year brings renewed focus and the return of calendars and planners. This post’s planner-inspired visual directly reinforces the FieldView Planning Season Checklist content, while an accompanying inspirational message positions FieldView as both a guide and motivator for growers entering the season ahead.
In this post, I designed and animated a collage-style continuous carousel with tactile, layered elements to showcase practical tips and key tasks for harvest season. I animated this post to add visual interest and help guide viewers through the content in an engaging, sequential format.
For December content, we commissioned custom cookies featuring iconic FieldView imagery and gifted them to the FieldView team, capturing the decorating process for distribution across social channels. The caption “Leave these cookies out for Santa, and who knows? Maybe you’ll find a Drive 2.0 under the tree this year…” playfully reinforced the Drive 2.0 as a highly desirable seasonal gift while aligning with holiday storytelling.
Shared in the winter ahead of the holiday season, this post used a classic holiday storybook-inspired storytelling format to bring FieldView’s Planning Season to life. It follows a farmer as he completes key planning tasks from the comfort of his home and shed, reinforcing the ease and flexibility of staying prepared with FieldView during the off-season.
I designed and animated the above carousel to support FieldView’s educational content pillar by showcasing feature-focused, value-driven information. The carousel format was intentionally chosen to allow viewers to engage with and digest the content at their own pace, improving clarity and retention.
When developing monthly content, I analyze trending topics to identify opportunities for authentic brand integration. This post was inspired by a lighthearted affirmation trend and adapted to highlight FieldView’s value in providing growers with peace of mind and confidence in their decision-making.
Drive 1 Retirement Campaign
IN-APP POP UP
IN-APP POP UP
EMAIL
SMS GIF
IN-APP CONTENT CARD
WEBSITE MODULE & BANNER
Drive 2.0 Paid Media
Utilizing assets from the Drive 2.0 product launch video, I designed a series of digital billboards to be displayed in Moline, IL where John Deere is headquartered. These billboards highlight the FieldView Drive 2.0's compatibility with any equipment brand.
I also created animated digital banner ads using clips from the product launch video that were rolled out across multiple sizes.
Drive 2.0 Paid Media
Drive 2.0 Retirement Campaign
IN-APP POP UP
IN-APP POP UP
EMAIL
SMS GIF
IN-APP CONTENT CARD
WEBSITE MODULE & BANNER
Utilizing assets from the Drive 2.0 product launch video, I designed a series of digital billboards to be displayed in Moline, IL where John Deere is headquartered. These billboards highlight the FieldView Drive 2.0's compatibility with any equipment brand.
I also created animated digital banner ads using clips from the product launch video that were rolled out across multiple sizes.