As an art director at Paradowski Creative, I design and implement multi-channel content for Climate FieldView™, producing monthly posts for Facebook, X and Instagram. Along with our monthly social, I also design TikTok Spark Ads, PowerPoint templates, one-pagers, blog visuals, emails, out-of-home creative, in-app banners, digital banner ads, paid media campaigns and website updates for the brand. I collaborate often with copywriters, motion designers, 3D designers and creative directors to ensure every deliverable is cohesive, visually engaging and consistent across all channels.
As an art director at Paradowski Creative, I design and implement multi-channel content for Climate FieldView™, producing monthly posts for Facebook, X and Instagram. Along with our monthly social, I also design TikTok Spark Ads, PowerPoint templates, one-pagers, blog visuals, emails, out-of-home creative, in-app banners, digital banner ads, paid media campaigns and website updates for the brand. I collaborate often with copywriters, motion designers, 3D designers and creative directors to ensure every deliverable is cohesive, visually engaging and consistent across all channels.
Monthly Organic Social Content
Monthly Organic Social Content
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
To promote blog content on the FieldView website about FieldView's 10 year anniversary and their impact on digital agriculture, a copywriter and I created this quick-hitting summary video with the help of a motion designer on our team. This post utilizes content from the blog and established branding for FieldView's 10 year anniversary campaign.
This post was part of the Drive 1 retirement campaign, in which FieldView discounted the new Drive 2.0 in anticipation of the Drive 1 being retired. Posted during December, this satisfying post encourages our audience to take advantage of the sale.
While trend spotting for FieldView's TikTok content, I suggested that FieldView create a post that follows the "I Know Ball" trend since growers that use FieldView are top tier in their farming knowledge. Working with a copywriter, I created this hype video to highlight a woman using her FieldView software. This post was a top performer on Instagram and TikTok for the month.
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
To promote blog content on the FieldView website about FieldView's 10 year anniversary and their impact on digital agriculture, a copywriter and I created this quick-hitting summary video with the help of a motion designer on our team. This post utilizes content from the blog and established branding for FieldView's 10 year anniversary campaign.
This post was part of the Drive 1 retirement campaign, in which FieldView discounted the new Drive 2.0 in anticipation of the Drive 1 being retired. Posted during December, this satisfying post encourages our audience to take advantage of the sale.
While trend spotting for FieldView's TikTok content, I suggested that FieldView create a post that follows the "I Know Ball" trend since growers that use FieldView are top tier in their farming knowledge. Working with a copywriter, I created this hype video to highlight a woman using her FieldView software. This post was a top performer on Instagram and TikTok for the month.
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
To promote blog content on the FieldView website about FieldView's 10 year anniversary and their impact on digital agriculture, a copywriter and I created this quick-hitting summary video with the help of a motion designer on our team. This post utilizes content from the blog and established branding for FieldView's 10 year anniversary campaign.
This post was part of the Drive 1 retirement campaign, in which FieldView discounted the new Drive 2.0 in anticipation of the Drive 1 being retired. Posted during December, this satisfying post encourages our audience to take advantage of the sale.
While trend spotting for FieldView's TikTok content, I suggested that FieldView create a post that follows the "I Know Ball" trend since growers that use FieldView are top tier in their farming knowledge. Working with a copywriter, I created this hype video to highlight a woman using her FieldView software. This post was a top performer on Instagram and TikTok for the month.
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
To promote blog content on the FieldView website about FieldView's 10 year anniversary and their impact on digital agriculture, a copywriter and I created this quick-hitting summary video with the help of a motion designer on our team. This post utilizes content from the blog and established branding for FieldView's 10 year anniversary campaign.
This post was part of the Drive 1 retirement campaign, in which FieldView discounted the new Drive 2.0 in anticipation of the Drive 1 being retired. Posted during December, this satisfying post encourages our audience to take advantage of the sale.
While trend spotting for FieldView's TikTok content, I suggested that FieldView create a post that follows the "I Know Ball" trend since growers that use FieldView are top tier in their farming knowledge. Working with a copywriter, I created this hype video to highlight a woman using her FieldView software. This post was a top performer on Instagram and TikTok for the month.
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
To promote blog content on the FieldView website about FieldView's 10 year anniversary and their impact on digital agriculture, a copywriter and I created this quick-hitting summary video with the help of a motion designer on our team. This post utilizes content from the blog and established branding for FieldView's 10 year anniversary campaign.
This post was part of the Drive 1 retirement campaign, in which FieldView discounted the new Drive 2.0 in anticipation of the Drive 1 being retired. Posted during December, this satisfying post encourages our audience to take advantage of the sale.
While trend spotting for FieldView's TikTok content, I suggested that FieldView create a post that follows the "I Know Ball" trend since growers that use FieldView are top tier in their farming knowledge. Working with a copywriter, I created this hype video to highlight a woman using her FieldView software. This post was a top performer on Instagram and TikTok for the month.
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
To promote blog content on the FieldView website about FieldView's 10 year anniversary and their impact on digital agriculture, a copywriter and I created this quick-hitting summary video with the help of a motion designer on our team. This post utilizes content from the blog and established branding for FieldView's 10 year anniversary campaign.
This post was part of the Drive 1 retirement campaign, in which FieldView discounted the new Drive 2.0 in anticipation of the Drive 1 being retired. Posted during December, this satisfying post encourages our audience to take advantage of the sale.
While trend spotting for FieldView's TikTok content, I suggested that FieldView create a post that follows the "I Know Ball" trend since growers that use FieldView are top tier in their farming knowledge. Working with a copywriter, I created this hype video to highlight a woman using her FieldView software. This post was a top performer on Instagram and TikTok for the month.
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
To promote blog content on the FieldView website about FieldView's 10 year anniversary and their impact on digital agriculture, a copywriter and I created this quick-hitting summary video with the help of a motion designer on our team. This post utilizes content from the blog and established branding for FieldView's 10 year anniversary campaign.
This post was part of the Drive 1 retirement campaign, in which FieldView discounted the new Drive 2.0 in anticipation of the Drive 1 being retired. Posted during December, this satisfying post encourages our audience to take advantage of the sale.
While trend spotting for FieldView's TikTok content, I suggested that FieldView create a post that follows the "I Know Ball" trend since growers that use FieldView are top tier in their farming knowledge. Working with a copywriter, I created this hype video to highlight a woman using her FieldView software. This post was a top performer on Instagram and TikTok for the month.
Each month, the FieldView social team ideates around events and holidays relevant to FieldView’s audience. These concepts are then developed by paired copywriters and designers for FieldView's monthly organic social content.
Ahead of the Super Bowl, I recommended a halftime-style speech to motivate farmers as they prepared for planting season and reinforce FieldView’s role in their game plan for the year. Partnering with copywriters and the video team at Paradowski Creative, I directed the filming of the reel above, which was shared on Instagram, Facebook, and X in the days leading up to the big game.
The 3D animation above was made in collaboration with a 3D designer at Paradowski—displaying the new Drive 2.0 hardware as a gift in a satisfying unboxing reel. This post was shared to social channels during the holiday season in December.
To promote blog content on the FieldView website about FieldView's 10 year anniversary and their impact on digital agriculture, a copywriter and I created this quick-hitting summary video with the help of a motion designer on our team. This post utilizes content from the blog and established branding for FieldView's 10 year anniversary campaign.
This post was part of the Drive 1 retirement campaign, in which FieldView discounted the new Drive 2.0 in anticipation of the Drive 1 being retired. Posted during December, this satisfying post encourages our audience to take advantage of the sale.
While trend spotting for FieldView's TikTok content, I suggested that FieldView create a post that follows the "I Know Ball" trend since growers that use FieldView are top tier in their farming knowledge. Working with a copywriter, I created this hype video to highlight a woman using her FieldView software. This post was a top performer on Instagram and TikTok for the month.
To add a FieldView twist onto the "I have hobbies" trend, we used this format to emphasize the beauty of rural living and the emotional connection many growers have to the simple moments in their life. While many growers do not have much free time for hobbies, their day-to-day life is just as fulfilling. This post embraces this sentiment to resonate with our audience.
In this post, I utilized a collage style design with tactile elements to display some helpful tips and tasks for Harvest season. I also animated these frames to add visual intrigue.
I designed and animated the above carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to digest the information at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a light-hearted affirmation trend, tying it back to FieldView's benefit of peace of mind.
For December content, we commissioned iconic FieldView imagery to be made into cookies! These were gifted to the FieldView team and we filmed the decorating process to share on the social channels. Caption copy of "Leave these cookies out for Santa, and who knows? Maybe you’ll find a Drive 2.0 under the tree this year…" nods to the idea of FieldView being a highly coveted gift.
This post was shared in the winter before the holidays. Following the storytelling format of a classic holiday storybook, the post displays a farmer as he completes Planning season tasks from the comfort of his home and his shed.
To add a FieldView twist onto the "I have hobbies" trend, we used this format to emphasize the beauty of rural living and the emotional connection many growers have to the simple moments in their life. While many growers do not have much free time for hobbies, their day-to-day life is just as fulfilling. This post embraces this sentiment to resonate with our audience.
In this post, I utilized a collage style design with tactile elements to display some helpful tips and tasks for Harvest season. I also animated these frames to add visual intrigue.
I designed and animated the above carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to digest the information at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a light-hearted affirmation trend, tying it back to FieldView's benefit of peace of mind.
For December content, we commissioned iconic FieldView imagery to be made into cookies! These were gifted to the FieldView team and we filmed the decorating process to share on the social channels. Caption copy of "Leave these cookies out for Santa, and who knows? Maybe you’ll find a Drive 2.0 under the tree this year…" nods to the idea of FieldView being a highly coveted gift.
This post was shared in the winter before the holidays. Following the storytelling format of a classic holiday storybook, the post displays a farmer as he completes Planning season tasks from the comfort of his home and his shed.
To add a FieldView twist onto the "I have hobbies" trend, we used this format to emphasize the beauty of rural living and the emotional connection many growers have to the simple moments in their life. While many growers do not have much free time for hobbies, their day-to-day life is just as fulfilling. This post embraces this sentiment to resonate with our audience.
In this post, I utilized a collage style design with tactile elements to display some helpful tips and tasks for Harvest season. I also animated these frames to add visual intrigue.
I designed and animated the above carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to digest the information at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a light-hearted affirmation trend, tying it back to FieldView's benefit of peace of mind.
For December content, we commissioned iconic FieldView imagery to be made into cookies! These were gifted to the FieldView team and we filmed the decorating process to share on the social channels. Caption copy of "Leave these cookies out for Santa, and who knows? Maybe you’ll find a Drive 2.0 under the tree this year…" nods to the idea of FieldView being a highly coveted gift.
This post was shared in the winter before the holidays. Following the storytelling format of a classic holiday storybook, the post displays a farmer as he completes Planning season tasks from the comfort of his home and his shed.
To add a FieldView twist onto the "I have hobbies" trend, we used this format to emphasize the beauty of rural living and the emotional connection many growers have to the simple moments in their life. While many growers do not have much free time for hobbies, their day-to-day life is just as fulfilling. This post embraces this sentiment to resonate with our audience.
In this post, I utilized a collage style design with tactile elements to display some helpful tips and tasks for Harvest season. I also animated these frames to add visual intrigue.
I designed and animated the above carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to digest the information at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a light-hearted affirmation trend, tying it back to FieldView's benefit of peace of mind.
For December content, we commissioned iconic FieldView imagery to be made into cookies! These were gifted to the FieldView team and we filmed the decorating process to share on the social channels. Caption copy of "Leave these cookies out for Santa, and who knows? Maybe you’ll find a Drive 2.0 under the tree this year…" nods to the idea of FieldView being a highly coveted gift.
This post was shared in the winter before the holidays. Following the storytelling format of a classic holiday storybook, the post displays a farmer as he completes Planning season tasks from the comfort of his home and his shed.
To add a FieldView twist onto the "I have hobbies" trend, we used this format to emphasize the beauty of rural living and the emotional connection many growers have to the simple moments in their life. While many growers do not have much free time for hobbies, their day-to-day life is just as fulfilling. This post embraces this sentiment to resonate with our audience.
In this post, I utilized a collage style design with tactile elements to display some helpful tips and tasks for Harvest season. I also animated these frames to add visual intrigue.
I designed and animated the above carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to digest the information at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a light-hearted affirmation trend, tying it back to FieldView's benefit of peace of mind.
For December content, we commissioned iconic FieldView imagery to be made into cookies! These were gifted to the FieldView team and we filmed the decorating process to share on the social channels. Caption copy of "Leave these cookies out for Santa, and who knows? Maybe you’ll find a Drive 2.0 under the tree this year…" nods to the idea of FieldView being a highly coveted gift.
This post was shared in the winter before the holidays. Following the storytelling format of a classic holiday storybook, the post displays a farmer as he completes Planning season tasks from the comfort of his home and his shed.
To add a FieldView twist onto the "I have hobbies" trend, we used this format to emphasize the beauty of rural living and the emotional connection many growers have to the simple moments in their life. While many growers do not have much free time for hobbies, their day-to-day life is just as fulfilling. This post embraces this sentiment to resonate with our audience.
In this post, I utilized a collage style design with tactile elements to display some helpful tips and tasks for Harvest season. I also animated these frames to add visual intrigue.
I designed and animated the above carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to digest the information at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a light-hearted affirmation trend, tying it back to FieldView's benefit of peace of mind.
For December content, we commissioned iconic FieldView imagery to be made into cookies! These were gifted to the FieldView team and we filmed the decorating process to share on the social channels. Caption copy of "Leave these cookies out for Santa, and who knows? Maybe you’ll find a Drive 2.0 under the tree this year…" nods to the idea of FieldView being a highly coveted gift.
This post was shared in the winter before the holidays. Following the storytelling format of a classic holiday storybook, the post displays a farmer as he completes Planning season tasks from the comfort of his home and his shed.
To add a FieldView twist onto the "I have hobbies" trend, we used this format to emphasize the beauty of rural living and the emotional connection many growers have to the simple moments in their life. While many growers do not have much free time for hobbies, their day-to-day life is just as fulfilling. This post embraces this sentiment to resonate with our audience.
In this post, I utilized a collage style design with tactile elements to display some helpful tips and tasks for Harvest season. I also animated these frames to add visual intrigue.
I designed and animated the above carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to digest the information at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a light-hearted affirmation trend, tying it back to FieldView's benefit of peace of mind.
For December content, we commissioned iconic FieldView imagery to be made into cookies! These were gifted to the FieldView team and we filmed the decorating process to share on the social channels. Caption copy of "Leave these cookies out for Santa, and who knows? Maybe you’ll find a Drive 2.0 under the tree this year…" nods to the idea of FieldView being a highly coveted gift.
This post was shared in the winter before the holidays. Following the storytelling format of a classic holiday storybook, the post displays a farmer as he completes Planning season tasks from the comfort of his home and his shed.
To add a FieldView twist onto the "I have hobbies" trend, we used this format to emphasize the beauty of rural living and the emotional connection many growers have to the simple moments in their life. While many growers do not have much free time for hobbies, their day-to-day life is just as fulfilling. This post embraces this sentiment to resonate with our audience.
In this post, I utilized a collage style design with tactile elements to display some helpful tips and tasks for Harvest season. I also animated these frames to add visual intrigue.
I designed and animated the above carousel which fit into FieldView's educational content pillar—displaying helpful, feature-based content. I chose a carousel format for this video as it allows the viewer to digest the information at their own pace.
When brainstorming monthly content, I review trending topics to uncover ways the brand can authentically tap in. This post drew inspiration from a light-hearted affirmation trend, tying it back to FieldView's benefit of peace of mind.
For December content, we commissioned iconic FieldView imagery to be made into cookies! These were gifted to the FieldView team and we filmed the decorating process to share on the social channels. Caption copy of "Leave these cookies out for Santa, and who knows? Maybe you’ll find a Drive 2.0 under the tree this year…" nods to the idea of FieldView being a highly coveted gift.
This post was shared in the winter before the holidays. Following the storytelling format of a classic holiday storybook, the post displays a farmer as he completes Planning season tasks from the comfort of his home and his shed.
Drive 2.0 Retirement Campaign
IN-APP POP UP
IN-APP POP UP
EMAIL
SMS GIF
IN-APP CONTENT CARD
WEBSITE MODULE & BANNER
Drive 2.0 Paid Media
Utilizing assets from an established Drive 2.0 release video and working with a copywriter, I designed a series of digital billboard to be displayed in Moline, IL and animated digital banner ads that were rolled out across multiple sizes.
Updated Pricing Tiers Collateral
Drive 2.0 Paid Media
Drive 2.0 Retirement Campaign
IN-APP POP UP
IN-APP POP UP
EMAIL
SMS GIF
IN-APP CONTENT CARD
WEBSITE MODULE & BANNER
Updated Pricing Tiers Collateral
Utilizing assets from an established Drive 2.0 release video and working with a copywriter, I designed a series of digital billboard to be displayed in Moline, IL and animated digital banner ads that were rolled out across multiple sizes. These banners and billboards emphasize key benefits of the new Drive 2.0, especially their compatibility with all equipment brands.