Little Opa’s Bakery is a local bake shop with a heartwarming origin story—the name and inspiration come from a tiny bear figurine dressed as a baker, a keepsake from the owner’s grandpa, or “Opa.” For this freelance branding project, I worked closely with the client to capture that same sense of nostalgia and charm. The final identity features a mid-century modern–inspired aesthetic with an illustration-based design and a custom icon system that brings consistency and personality to every brand touchpoint. The final identity strikes a balance between timeless charm and everyday delight.